Interest piqued? Keep reading to learn more about what scalp foundation is, whether you can swap in regular foundation for the same effect, and an expert tutorial on how to apply scalp foundation so it looks natural and won’t budge.

What Is Scalp Foundation?

Scalp foundation is very similar to traditional face foundation in the sense that it helps create a more even-looking base. Only with scalp foundation, the goal is to create more uniformity so hair looks thicker and fuller. “This is essentially done by adding pigment to both the hair and the scalp, effectively covering gray roots, creating the appearance of thicker hair, or even covering areas of thin or absent hair,” explains Sheilagh Maguiness, M.D., a board-certified dermatologist and founder of Stryke Club. “Many of these products are now available in powders [or] liquids that dry to a powder.” Common areas to use scalp foundation include the part line, which is where we first start to see thinning, at the crown, and along the hairline where receding can occur. Scalp foundation and concealer are a temporary fix for thinning hair. Some are formulated to last for one to two shampoos while others rinse out the next time you wash.

Who Can Use Scalp Foundation?

Anyone with thinning hair or a receding hairline can benefit from using scalp foundation. “My patients with alopecia will often try a spray-based formula to deposit pigment on the scalp and on the smaller new hairs that are growing in from treatment, making [hair] appear more full,” adds Maguiness. “This technique helps to minimize the appearance of the hair loss and makes them feel more confident. If done right, it can really look quite natural.” Katelyn Ellsworth, lead hairstylist and founder of The Roselyn in San Diego, Calif., adds that scalp foundation is also a great solution for those dealing with hair loss from COVID or pregnancy and breastfeeding.

Can You Use Regular Foundation for Your Scalp?

The halls of TikTok and Instagram often show people using regular face foundation to add more structure to fine hairlines or create more fullness in areas of thinning hair. These products can be effective as long as they perfectly match your hair color (not your skin tone) and adequately stick to hair and skin. This can be tricky to find though. And if your goal is a natural, full look, then it makes more sense to buy a scalp foundation intended for, well, your scalp. Plus, many scalp foundations are formulated uniquely so they stay put; some even last beyond one or two washes.

How to Apply Scalp Foundation

Ultimately, application depends on the product. Powders are brushed on with a makeup brush at the root, or it can be deposited directly onto the scalp without a brush. For spray forms, aim the nozzle where you’d like to create more fullness and then gently spray the pigment. Liquid products can also be painted or dabbed on with a makeup brush depending on the product.

Build coverage: For powder or liquid, you can often build to your preferred coverage. Start with a little and continue to add more as needed. Similar to face foundation, it’s important to strike a balance between too little and too much. Use a slightly darker color: Ellsworth says, “Using a slightly darker color than your hair can create depth on your roots and usually looks more natural.“Finish with hairspray: “Add hairspray on top of the scalp foundation to set it in place for a prolonged period,” advises Ellsworth.

Best Scalp Foundations

If you’re curious about scalp foundation, start with these picks: