The IPA began its modern transformation with West Coast-style IPA. A decade ago, these bitter bombs were all the rage as the American craft brewing movement became mainstream. Lately, though, IPAs have become more varied, measured, and even refreshing. How different can two IPAs be? (Worlds!) How can you find the IPA for you? (First, you must know the styles!) A quick rundown will prep you for this eye-opening beer style. Though the IPA has English origins, modern movement in the style has been driven by American craft breweries, starting with the West Coast IPA. RELATED: The Secret to Serving Beer is Surprisingly Simple, Says an Industry Expert So what? With a smart approach to hops, a brewer can imbue their best qualities into beer. An IPA features hops so centrally that it can be grassy and bright, herbaceous and juicy, piney and floral, or citrusy and super refreshing. With less bitterness, the subtle qualities of hops can shine. When done right, the New England IPA is simply one of the lushest beer styles around. Milkshake IPA is deeply hazy, opaque almost like a milkshake. It has a tiny milky sweetness, built through milk sugars (like lactose). These sugars also create creamy mouthfeel. Brewers often make milkshake IPAs with tropical fruit, creating a whole new palette of flavors and vibrant colors. For the absolute best IPA you can drink, look to small, funky, creative local craft breweries. Why are the small guys mightiest? IPAs are like peaches, crepes, or mozzarella. Meaning they’re best fresh—right off the canning line, or cold and foamy from the tap. So to fall for IPA or renew your love, drink as local as you can.